Yin Lizhi

Executive President

Russia-China E-Commerce Association / Lanhu Chuhai / Lingke Eshuitong

Yin Lizhi is an overseas market-entry specialist and serial entrepreneur with a long-term focus on Russia and Central Asia. He currently serves as Executive President of the Russia-China E-Commerce Association, Founder of Lanhu Chuhai and Partner at Lingke Eshuitong. With more than twenty years of entrepreneurial and platform operations experience, he has worked extensively in overseas markets and specializes in systematic solutions for Chinese companies, from initial market entry to full localization. His team operates dual headquarters in Moscow and Shenzhen, supported by overseas service centers in more than ten Chinese cities, and has served over 200 internationally expanding companies. Built around customer acquisition, resource matching, shared product supply and local implementation, this service cycle is designed to help Chinese companies establish and grow their overseas operations.

Yin is also an expert in applied artificial intelligence. He specializes in the practical use of Hermes, Claude, Codex and other advanced AI tools. He has more than ten years of experience in software product planning and implementation and has participated in over 30 development projects involving integrated enterprise-service platforms and customer-acquisition software.

Key Positions
• Executive President, Russia-China E-Commerce Association
• Founder, Lanhu Chuhai
• Partner, Lingke Eshuitong

Professional Background and Achievements
• More than twenty years of continuous entrepreneurial experience; participated in establishing the Zhongguancun Equity Investment Association and has long worked with capital and institutional resources
• Conducts ongoing field research across Russia and Central Asia, building strong insight into local business conditions
• Nearly 200,000 online followers in the overseas expansion sector, including entrepreneurs and corporate decision-makers
• Dual headquarters in Moscow and Shenzhen, with overseas service centers in more than ten Chinese cities
• Has systematically served more than 200 internationally expanding companies and has received coverage and invitations from CCTV, Beijing Television and other mainstream media

Service Positioning
Focused on Russia and Central Asia, Yin and his team provide an integrated solution spanning customer acquisition, resource matching, shared product supply and local implementation. The objective is to help companies achieve a zero-to-one market breakthrough, complete localization and secure sustainable growth as their implementation partner in overseas markets.