Ye Song

Individual Member · Cross-border E-commerce Operations

Guangdong Wuyou Network Co., Ltd.

Ye Song is Cross-border Operations Director at Guangdong Wuyou Network Co., Ltd. and has 16 years of e-commerce operations experience. He previously served as Operations Director at Jicai Supply Chain, Luxshare Precision, Romoss, TCL Communication and other companies. He led benchmark projects that achieved annual Tmall sales of more than 50 million, TikTok sales of more than 1 million in two months and monthly sales of more than 5 million for a single Ozon store. His experience includes building brands from zero to one, strategic operations across multiple platforms and managing teams of more than 50 people.

He currently leads BMX's global cross-border business, including establishing the company's local entity in Russia and directing operations on Ozon, Wildberries and Yandex. He also oversees TikTok and Shopee in Southeast Asia, TikTok in the United States and multiple domestic platforms in China.

Ye Song focuses on establishing local companies in Russia, cross-platform operations and developing repeatable methodologies for global brand expansion. He is committed to advancing China-Russia e-commerce cooperation and cross-border trade.